Markets

Our Markets

By 2025, total wine imports in our key markets are expected to exceed 657 million liters.

Ukraine

2025 est.

2022 imports

320M L

2025 forecast

360M L (+3%)

After a sharp drop in 2022 the Ukrainian market rebounded quickly; imports have been recovering through 2023–2024, with European wines driving demand.

Belarus

2025 est.

2022 imports

55M L

2025 forecast

57M L (+2%)

Emerging market with growing demand for European wines.

Kazakhstan

2025 est.

2022 imports

35M L

2025 forecast

39M L (+4%)

Emerging market with growing demand for European wines.

South Korea

2025 est.

2022 imports

71M L

2025 forecast

75M L (+6%)

Fully import-dependent market; sales driven by retail and restaurants.

UAE

2025 est.

2022 imports

39M L

2025 forecast

50M L (+28%)

Fastest-growing market. Fully import-dependent; sales driven by retail and hospitality.

Brazil

2025 est.

2022 imports

111M L

2025 forecast

115M L (+2%)

Large market; popular still and sparkling wines sell well.

Source: OEC, WITS, Industry Reports — 2022 base data.

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