
Connecting Global Wine Producers with New Markets
Your full-cycle export partner for bringing Portuguese and European wines to the world's fastest-growing markets.
A Portugal-based export partner for the world's wine producers.
Primare Wines Spirits & Beverages LDA partners with wine producers from around the world and brings their products to international markets. We handle the entire export process — from product adaptation and branding to logistics, certification, and sales launch — ensuring a smooth entry into key regions including Ukraine, Kazakhstan, Belarus, South Korea, the UAE, and beyond.
Our expertise guarantees that your wines meet the preferences of local consumers while maintaining their unique identity.
Learn more about usFive steps. One partner.
From first contact to first sale — we manage the entire journey.
Market Research
We analyze local consumer preferences, regulatory requirements, competitor positioning, and market trends in each target region. Before your wine reaches a single shelf, we ensure it's the right product in the right market.
Product Adaptation
We tailor wine profiles and design market-specific branding and packaging to match the preferences and regulations of each market. This includes label adaptation, language localization, and positioning strategy.
Marketing Activation
We organize tastings, presentations, trade events, and promotional campaigns in target markets. From wine fair participation to in-store activations, we make your brand visible where it counts.
Logistics Coordination
We manage the complete export process — freight, documentation, customs clearance, and delivery. We handle all paperwork so you don't have to.
Sales Launch
We introduce your product to our established network of distributors and retailers. Your wine enters active sales channels with immediate sell-through potential.
Expanding across Eastern Europe, Central Asia, the Middle East and beyond.
By 2025, total wine imports in our key markets are expected to exceed 657 million liters.
Ukraine
360M L (+3%)After a sharp drop in 2022 the Ukrainian market rebounded quickly; imports have been recovering through 2023–2024, with European wines driving demand.
Belarus
57M L (+2%)Emerging market with growing demand for European wines.
Kazakhstan
39M L (+4%)Emerging market with growing demand for European wines.
South Korea
75M L (+6%)Fully import-dependent market; sales driven by retail and restaurants.
UAE
50M L (+28%)Fastest-growing market. Fully import-dependent; sales driven by retail and hospitality.
Brazil
115M L (+2%)Large market; popular still and sparkling wines sell well.
A global network of 26 wineries across 6 countries
From Portugal's historic regions to the New World — a curated portfolio spanning Europe, South America, and Africa.
Ready to Enter New Markets?
Start selling your wines in as little as 4 weeks after signing the contract.
Contact Us